Jim Collins: Built to last номоос

page 23
Primary output of their efforts is not ...implementation of a great idea, the expression of a charismatic personality, the gratification of their ego, or the accumulation of personal wealth. Their greatest creation is the company itself and what it stands for.
...We found that creating and building a visionary company absolutely does not require either a great idea or a great and charismatic leader.
page 25
"I had no vision of the scope of what I woud start"..."but I always had confidence that as long as we did our work well and were good to our customers, there would be no limits to us."
Walton built ... step by step from that single store until the "great idea"of rural discount popped out as a natural evolutionry step almost two decades after he started his company.